America's oldest example of greenwashing sacrificed California redwoods

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America's oldest example of greenwashing sacrificed California redwoods
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Author Greg King details how a conservation group thwarted preservation campaigns, allowing vast amounts of California redwoods to be lost.

. The industrialists included some of the wealthiest and most powerful men in the nation, and the world, virtually all of whose businesses relied on redwood lumber to undergird the swiftest and most forceful expansion of industry and wealth in human history. They created Save the Redwoods League not to save redwoods as parks, but as standing inventories for use by industry.

In his report that year, Redington wrote, “This Klamath River Tract is untouched by the axe of the lumberman has a better proportion of both bottom and slope types than any of the other tracts examined … The timber is virgin … The tract is the last unconsolidated body of redwood of its size in existence.

Early 20th-century industrialists understood the need to protect redwood from preservation. At the time, the corporate owners who operated out of the San Francisco Bay Area collectively formed a federation of economic and political power with few rivals in the world. Among these owners was a little-known but increasingly powerful corporate attorney with the pulp-fiction name of Wigginton Creed.

Through the 20th century, this marvel of institutional prevarication enjoyed unchallenged success in marketing itself as the protector of redwoods. Save the Redwoods League would come to specialize in garnering accolades and donations while simultaneously gathering into a political eddy, and then drowning the unwitting support of tens of thousands of concerned people, from the United States and throughout the world, who demanded redwood protection.

greg king, author of “The ghost forest: Racists, Radicals, and Real Estate in the California Redwoods” Save the Redwoods League set out to kill the bill. League executive director John Dewitt publicly derided the bill as “fatally flawed.” He said fighting over Headwaters Forest was like “debating the value of the last few gold bars to come out of Fort Knox.” He tried to strongarm members of Congress into defeating the bill.

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