Beyond Meat and Impossible Foods covet footholds in China, but competition will be fierce in a country that has been making faux meat for centuries
Beyond Meat Inc. and Impossible Foods Inc. are considering China as their next big market for plant-based meat products, but local startups aim to leverage their own knowledge of Chinese tastes to gain an edge over the U.S. companies.
China is emerging as an attractive market for alternative-meat makers because purchasing power and meat consumption have grown at a rapid clip in the world’s most populous country. In addition, Chinese officials have encouraged meat alternatives amid a deadly swine epidemic that has wiped out...
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