Reports of diverse menu options abroad continue to stoke the envy of U.S.-based club members.
"Costco needs to either bring the onions back in the USA and take the loss $ if that's what it comes to, or slightly raise the price if they aren't willing to take a loss,"The original poster later noted that the Costco hot dog actually costs a little more in Mexico—but suggested the added expense is worth it, in exchange for additional toppings.
Despite all the online griping, Costco probably feels no urgent pressure to shake things up, menu-wise. Club membership continues to grow—now over 68 million worldwide and counting—with a reported renewal rate of over 90 percent in the U.S. and Canada. In fact, the relatively paltry state of its U.S. food courts stands in stark contrast to the otherwise robust state of the warehouse club in general. Costco reported net earnings of
$5.84 billion in fiscal year 2022, with plans to expand its big-box empire to include 27 new locations worldwide this year alone.
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