American Express' pay with bank option could help grow its profile in the UK and serve as a pilot for eventual expansion to the US:
The offering could both enable American Express to grow its standing in the UK and also serve as a pilot for an eventual expansion of the feature to the US.
The Pay with Bank transfer product could give American Express consistent exposure to UK consumers. Because consumers won't need to be Amex cardholders to use the feature, Amex will be able to connect with a number of new consumers — that connection could help convince more consumers to become Amex cardholders.
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