An announcement by Capitol Records to sign a virtual artist has generated some level of controversy, as well as curiosity over musicians that do not exist in flesh and blood. Here's what you need to know about virtual artists, and the controversies surrounding them.
published by the Boston Globe, it was reported that the hologram of Tupac Shakur, who, by then, has been dead for 16 years, "appeared" in a concert at the Coachella music festival that year in the form of a hologram.Some on social media have voiced their opposition to the deal, withAnother Twitter user appears to
record labels of greed, saying that record labels are creating virtual artists so that they can keep all the profits.As mentioned above, FN Meka is not the first virtual artist in existence., a virtual Korean pop music group called K/DA performed onstage during the opening ceremony of the League of Legends world championship., is Miquela, which, according to her YouTube profile, is a robot.Other examples of virtual artists include Gorillaz and Alvin and the Chipmunks.
Gorillaz, according to Virtual Humans, was created by musician Damon Albarn in collaboration with 2D artist Jamie Hewlet as a way for Albarn to showcase his music. In the case of Alvin and the Chipmunks, Virtual Humans describe that band as one of the first instances of a music artist being represented by 2D characters. 3D versions of Alvin and the Chipmunks are still being made today.Officials with Factory New claim, in the MBW article, that virtual artists can be a cost-saving move, as it costs record labels money to find human talent, with no guarantee of success.
"Not to get all philosophical, but what is an ‘artist’ today? Think about the biggest stars in the world. How many of them are just vessels for commercial endeavors?" said Factory New's co-founder, Anthony Martini, in the MBW article.
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