We’re told our attention spans are dying, but creators are cashing in from insanely long videos – which millions are watching
“This idea that our attention spans have completely been eroded is not totally true,” says Ashley Chang, a culture and trends manager at YouTube. “Clearly, this is high-value content to their audience, which is kind of surprising and wonderful, I think.
Mike’s Mic – real name Michael Messineo – said he decided to go long-form when he began to burn out posting 10-20 minute videos each week.“But Pretty Little Liars is one of the things that I’m hyper-fixated on. Like, till I die, I will be obsessed. So I thought, ‘OK, it’d be super fun to spend a lot of time and make this series.”
Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday morningHoover’s reviews of shows like iCarly and Victorious take hundreds if not thousands of hours to produce, he says – or between four and seven months, with him sometimes working every day.“It’s great but it’s gotten to the point where … I have to make time for myself, even though that used to be the thing I was trying to get away from.
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