Viral ads, talk show segments and presidential tweets. The unamusing effect of treating the 'fake Melania' nonsense seriously.
By Philip Bump Philip Bump National correspondent focused largely on the numbers behind politics Email Bio Follow March 13 at 12:05 PM Last Friday, President Trump, first lady Melania Trump and their son Barron, 12, left the White House to board Marine One, the president’s helicopter.
“My Fake Melania conspiracy continues,” he wrote on Twitter. “The body double makes another appearance. I’m telling ya’ll, they are not telling us the truth.” In short order, he changed the name that appears on his tweets to a domain promoting his business — meaning that everyone who embedded his tweet into their stories about the fake Melania were effectively running in-line ads for the guy. He may make up nonsense, but he’s not stupid.
— The View March 11, 2019 Why? In part for the fun of it, obviously. But in part because several of the show’s hosts are obviously hostile to Trump, and the idea that he’d engage in some weird effort to hide Melania for undetermined reasons is appealing as a demonstration of Trump’s willingness to mislead the American public. That’s made possible, of course, by Trump’s actual willingness to mislead the public, as manifested most obviously in the untrue statements he makes on a near-hourly basis.
The Fake News photoshopped pictures of Melania, then propelled conspiracy theories that it’s actually not her by my side in Alabama and other places. They are only getting more deranged with time!The first is Trump’s conflation of talk shows and culture reporters covering the story as a lark with “fake news” broadly. It’s a nifty rhetorical trick that he deploys often: Any coverage of any sort that’s at all unflattering becomes evidence that the media broadly is out to get him.
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