Yang may be the only Democratic candidate that understands the psychology of persuasion.
When it comes to reelection, Donald Trump with boastful confidence stated, “The only thing I worry about is that some total unknown that nobody ever heard of comes along.”This is an article about persuasion, not politics. And Yang seems to be the only Democratic candidate thus far that understands the psychology of persuasion.
And therein lies the problem with most of the Democratic campaigns, and also our attempts to change our relatives' minds during the family barbecue.racists. When you call out Trump’s lies, his supporters hear you callinghate women. They counter your facts with facts of their own. When you attack Trump directly, you are attacking the identity of people who voted for Trump. And there is nothing we won’t do to preserve our identity.
An anchor of persuasion psychology is the need for a villain; we need a person or thing to blame so we can feel that we are faultless ourselves. In Trump’s universe, there are numerous villains but primarily it’s immigrants. In Yang’s narrative, it’s automation—the robots are taking our jobs.
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