Change is inevitable and embracing the younger generation that is comfortable with the latest technology is the key to guiding businesses to future success
Today, it’s AI and chatbots that will transform society, she believes. “You have to pivot, you have to put a different lens on everything you do,” she said. “I believe that the next five to 10 years, we’ll look back and talk about 2023 exactly like we talked about ’07. We have to be open, we have to be flexible, because the innovations are going to be unlike anything we’ve ever seen.”
In this new world, she said, it’s the creatives that “need to have a seat at the table.” Some innovative companies are naming creatives as their CEOs or, at the very least, to sit alongside the CEO. Ahrendts said she’s not afraid of the rise of AI because it’s been around for more than two decades and is just now finding its way into the mainstream. “There will be bad things that happen with AI, just like there’s a dark web. But luckily, 80 percent of people don’t go to the dark web. We live on the good web, and so the same thing will happen here.”
“It’s our God-given attributes,” she said. “It is our instinct, our empathy, our creative thinking and solving, our passion. AI doesn’t feel. It’ll take the data that’s there, but it doesn’t have the gifts that we have. So we need to be an incredible complement to it and bring in the new minds and the new way of thinking.
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