Maria Assis’ six-year-old was shocked by the ad in his puzzle. Israel has spent $2.3 million on internet ads since Hamas’ October 7 attack.
Maria Julia Assis was sitting down to a meal in her terraced home in north London when her six-year-old son ran into the dining room, his face pale.
“He was shocked,” she said in a telephone interview. “He literally said, ‘What is this bloody ad doing in my game?’” Saranga said officials had specifically instructed advertisers “to block it for people under 18” and defended the graphic nature of the ad campaign.Reuters contacted 43 advertising firms that Rovio listed on its website as “third-party data partners” to try to ascertain who placed the ad in the games.
Reuters documented six cases – in Britain, France, Austria, Germany and Holland – where people had seen the same or similar ads as Assis’ son or said their children had seen them. In the Assis family’s case, the ads appeared in a game calledAlexandra Marginean, a 24-year-old intern living in Munich said she was surprised to see the pro-Israel video pop up in the middle of her game of’ Danish developer SYBO Games also did not return messages seeking comment on the ads.
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