The CEO of Anheuser-Busch, the parent company of Bud Light, said financial assistance has already begun being sent to wholesalers and beer distributors affected by a two-month sales decline caused by an ongoing customer boycott.
Brendan Whitworth acknowledged his accountability as CEO for the repercussions faced by employees, consumers, and distributors due to the backlash that began in response to a video posted on Instagram by transgender social media star
Conservatives like Kid Rock and Travis Tritt joined the uproar, calling for a boycott of the popular brew. Viral videos even showed people shooting and dumping Bud Light cans. As a result, many members of the LGBTQ+ community also joined the boycott, upset with how Anheuser-Busch distanced itself following the backlash through a series of statements.
"As we move forward, we want to focus on what we do best, which is brewing great beer for everyone, listening to our consumers, being humble in listening to them, making sure that we do right by our employee, take care and support our partners, and ultimately make an impact in the communities that we serve," he said.
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