Anheuser-Busch's U.S. sales fell by more than 10% over the three months compared to the same period last year, according to the company's earnings report.
The company's U.S. sales fell by more than 10% over the three months compared to the same period last year, according to the company'sreleased on Thursday. Meanwhile, Anheuser-Busch's core profit in the U.S. fell by more than 28%, the fresh data showed.
The drop-off in U.S. performance arose "primarily due to the volume decline of Bud Light," the earnings report said.plans to lay off less than 2% of its employees, which amounts to roughly 380 workers.from transgender influencer Dylan Mulvaney for Bud Light in April prompted a consumer boycott among some conservatives that hammered sales.
Sales of Bud Light across the U.S. fell for at least six weeks following the start of the boycott, according to data from Bump Williams Consulting and Nielsen NIQ, reviewed by ABC News. For instance, sales dropped nearly 26% over the week ending on May 20, the data showed.In response to declining sales, Anheuser-Busch InBev provided financial support for tens of thousands of frontline workers at independent distributors, company CEO Michel Doukeris said on an earnings call in May.
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