Apple, Amazon, Atlassian, Kogan: Big tech still has big worries

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Apple, Amazon, Atlassian, Kogan: Big tech still has big worries
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Having been hit by concerns about rising interest rates, Wall Street’s big tech firms now face concerns about both supply and demand.

It’s a sign of how skittish investors are that sentiment around Apple could flip from jubilant to downcast within a few hours.taken investors on a rollercoaster ride

Apple, the undisputed heavyweight of not just the tech sector, but of global markets, initially seemed to calm investor fears. Its, smashing analyst forecasts and setting a record for a non-holiday period. The cherry on top was a $US90 billion share buyback. Still, Apple’s concerns about China’s supply chain and consumer spending in the country add to a laundry list of concerns for the tech sector. Amazon tells the story best.Like most companies in the world, it is buffeted by inflationary pressures, from higher energy and transport costs through to rising raw material prices and availability challenges, including for the computer chips vital to its Amazon Web Services business.

For the second year in a row, Kogan appears to have been caught with too much stock just as consumer demand has softened. But this time, chief executive Ruslan Kogan says the group will be “recalibrating its operating costs” in the coming year to “restore historical margins”, suggesting an acceptance that the pandemic surge is fading.Of course, the growing supply-and-demand challenges now facing tech stocks are compounded by the pressure on valuations from rising interest rates.

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