Apple’s delay in releasing an AI product has been costly. Now it is trying to make up ground.
Apple is in discussions with Google about using the search giant’s generative artificial intelligence model called Gemini for its next iPhone, as the company races to embrace a technology that has upended the tech industry.
An Apple-Google deal on generative AI would extend one of technology’s most long-standing partnerships. Since Apple introduced the iPhone in 2007, Google has been a critical contributor to the device’s success. It initially provided Google Maps for navigation and later struck a deal to become the default search engine on the iPhone’s Safari browser, a lucrative agreement for which Google pays Apple more than $US18 billion a year.
Apple selecting Google as an AI supplier would be a crucial vote of confidence in the search giant after a number of setbacks to its AI ambitions. The company’s first AI chatbot, Bard, debuted to middling reviews last March and struggled to attract as many users as ChatGPT.
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