Apple is set to unveil its latest line of iPhones. But one update to the new phones was beyond its control.
Every household has that box, under the stairs or in the garage, filled with a tangle of cables and a mishmash of charging plugs. This mess of copper and plastic is the final resting place for wires and old phones that have not been used for years.
While the tweak may seem innocuous, it has been the subject of furious debate and expensive lobbying by Apple for years, as the tech giant battled mandarins in Brussels who had launched a crusade against technology “e-waste”.Last year, Brussels confirmed new rules that will force technology companies to adopt a common charging standard, picking USB-C, from 2024.
The $US2.7 trillion technology company has endured its longest period of revenue decline since 2016 and recently reported iPhone sales had fallen by just over 2 per cent in the three months to June. However, in 2012, it introduced its unique Lightning cable, which it is still using years later. Now, there are only three main charger types in Europe.
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