Plus: Jony Ive’s final Apple project, platforms without algorithms, and a major NFT development.
the most significant element of the company’s roadmap this decade—a transformation from a design-driven company to one centered on custom silicon. Because Apple has made its own innovative chips, it has not only managed to maintain its lead in phones and boost its Macintosh line, but the company is now in a position to deliver more powerful, and potentially more magical, products than its competitors., he insisted that I could find it in there.
During my tour, when we pass through an aboveground parking garage, Ive quivers with enthusiasm as he describes what we’re seeing. He points out how smooth the edges are on the concrete beams and how carefully molded the curves are at the rectangular building’s corners, like perfectly formed round-rects on a dialog box. Furthermore, infrastructure like water pipes and electrical conduits is hidden in the beams, so the whole thing doesn’t look like a basement.
Ive opts to take me in through the café, a massive atrium-like space ascending the entire four stories of the building. Once it’s complete, it will hold as many as 4,000 people at once, split between the vast ground floor and the balcony dining areas. Along its exterior wall, the café has two massive glass doors that can be opened when it’s nice outside, allowing people to dine al fresco.Ive raises an eyebrow. “Well,” he says.
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