Apple Intelligence is here, but it’s not all that smart

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Apple Intelligence is here, but it’s not all that smart
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Apple’s summarising and rewriting tools feel very similar to those already available on other phones, and that isn’t necessarily a good thing.

On recent iPhones and Macs, you can set your language to US English and download tools that kick off Apple’s long-promised generative AI suite, with more tools coming in December.

The ability to summarise a long passage of text, or multiple messages, into a short sentence is one of the more promising Apple Intelligence features, at least in theory. At present, the preview of an email chain or a flurry of WhatsApp messages gives us little to work with beyond telling us how many messages there are, so the idea to have AI give us a bit more context is a good one.

In the Mail app you get summaries in the default view instead of the first line of the email, but it’s rare that the summaries are more useful. Most emails I get have the important stuff in the first sentence, though I spotted a few where the AI had identified that “the event has been delayed to November 24” was more pertinent than the opening waffle.

Any obvious issue is that you can highlight entire articles or stories and hit the big “rewrite” button to remix and rearrange it as if you’re a high-school kid plagiarising an essay, except it takes two seconds. The results are generally a bit robotic and tend to sound like an over-egged eBay listing, but it does the job. I’m just not sure what purpose that job serves.

There are surely situations where you think something sounds clunky, and you want some advice to clean it up, but this is another AI platform offering to strip some humanity out of communication to add meaningless pleasantries or marketing talk.It’s a similar story with the new “smart replies” that show up as tappable options when responding to messages. Google has had these for a while, but I would be too embarrassed to send them to another human. Apple’s are the same.

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theage /  🏆 8. in AU

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