Apple's tie-up with Color comes as self-insured employers are looking for ways to build up an armor against rising medical costs:
Employers' average annual premium contribution reached an all-time high of in 2019 — up from the $9,800 they shelled out a decade earlier — and as this number climbs, self-insured employers will need to continue to develop innovative solutions to help curb spending.
And while Apple's alliance with Color might hint at a future in which the tech giant incorporates genetic testing services into its clinical research play — we're not sure this would go over well with consumers. Genetic testing insights could be a value-add to Apple's aggressive clinical research endeavors. In recent months, Apple has made it clear that its health play hinges on forging clinical research partnerships: It's building out its Watch as a health tool, and alliances with medical research titans.
But consumers are wary about sharing their health data — let alone sensitive genetic information — with big tech firms.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple will face rare shareholder questions on human rights after Hong Kong app removal - Business InsiderThe tech giant faced intense criticism in October for its removal of an app that let Hong Kongers track police movements.
Read more »
Man arrested in intern's 1980 cold case rape, murder thanks to DNA matchDecades after a 21-year-old radio station intern was raped and murdered, DNA and genetic genealogy have finally led to her suspected killer.
Read more »
Apple Arcade just got a lot cheaper, if you're willing to pay for a whole yearApple is slashing the annual price of Apple Arcade, its fledgling video game subscription service. The catch is you have to subscribe for 12 months to get the reduced price.
Read more »
Tesla, Apple among firms accused of aiding child labour in DRCThe complaint filed on behalf of 14 families from Democratic Republic of Congo against Tesla, Apple, Alphabet Inc, Microsoft and Dell Technologies says the companies allowed forced labour that led to the death and injury of their children.
Read more »
Apple shares rise after Cleveland Research says channel checks show strong iPhone, wearables demandCleveland Research is optimistic about Apple's stock, powered by strong iPhone revenues and its fast-growing wearables business.
Read more »
Apple News Partners With ABC News On 2020 Campaign And Election CoverageABC News and Apple News are partnering on coverage of the 2020 presidential election, starting with plans for a Democratic debate on Feb. 7 in New Hampshire. For that event, Apple News will feature…
Read more »