NEW: Apple unveils its virtual and augmented reality headset, called Apple Vision Pro.
June 5, 2023, 6:43 PM UTCApple on Monday unveiled its most ambitious hardware effort since the iPhone: a headset that features virtual reality and augmented reality technology.
Apple CEO Tim Cook introduced the headset at the end of a lengthy presentation using the “one more thing” phrase that“This is a day that’s been years in the making,” Cook said. VR tech, meanwhile, has been around for decades without ever breaking through to mass mainstream appeal. More recent investments by other tech companies into VR experiences — sometimes called the metaverse — have generally been regarded as middling at best. No company has managed to create a must-have case for headsets, a truly irreplaceable daily need that only that technology can satisfy.
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