Apple launches online store on China's giant WeChat messaging app

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Apple launches online store on China's giant WeChat messaging app
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WeChat is China's biggest messaging platform with over 1.2 billion users and opens another retail channel for Apple to sell its products.

with over 1.2 billion users. It is often referred to as a "super app," because it goes beyond just instant messaging. Users can access so-called "Mini Programs," which are effectively apps within WeChat. That means users don't need to download loads of different apps, but can instead access all the services they need from within WeChat.

Apple tightly controls its retail channels, but has been ramping up its presence on China's biggest internet platforms over the past few years. Apple has an official store on Tmall, the e-commerce site operated by

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