This week’s Apple headlines; ashocking iPhone leak, the return of TouchID, the price of the iPhone 14, MacBook Pro audio problems, MacBook production delay, goodbye to the iPod Touch, and more...
With Facebook’s reliance on targeted advertising, and Apple’s severe limitation of this as an option for developers, Facebook’s parent company Meta has faced a loss of over $12 billion dollars. This week Apple has suggested that Apple’s privacy-focused Search Ads are just as effective as Facebook’s tightly focused approach:
"Apple has revealed to advertisers that App Store search ads served in a non-targeted fashion are just as effective as those relying on targeting via first-party data. The company made the claim in a presentation to advertisers that was obtained by AppleInsider. That presentation focused on the effectiveness of privacy-preserving technologies in Apple's own Search Ads business."Apple has announced the iPod Touch is no more.
"But in its time, the iPod Touch was extraordinary. It debuted as a surprise in early September 2007, just 10 weeks after the original iPhone went on sale. It was, basically, spec-for-spec an iPhone without the phone. Alongside the debut of the iPod Touch, Apple cut the prices of the original iPhone — which had only been on sale for a little over two months — by $200. An 8 GB iPhone cost $400, and an 8 GB iPod Touch cost $300.
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