The tech titan is harnessing the hunger for artificial intelligence to boost sluggish computer sales.
, aiming to boost sluggish computer sales, is preparing to overhaul its entire Mac line with a new family of in-house processors designed to highlight artificial intelligence., is already nearing production of the next generation – the M4 processor – according to people with knowledge of the matter.
Apple is then planning to follow up with more M4 Macs throughout next year. That includes updates to the 13-inch and 15-inch MacBook Air by the spring, the Mac Studio around the middle of the year, and the Mac Pro later in 2025. The MacBook Air received the M3 chip last month. The Mac Studio and Mac Pro were updated with M2 processors last year.
The Donan chip is coming to the entry-level MacBook Pro, the new MacBook Airs and a low-end version of the Mac mini. The Brava chips will run the high-end MacBook Pros and a pricier version of the Mac mini. For the Mac Studio, Apple is testing versions with both a still-unreleased M3-era chip and a variation of the M4 Brava processor.The highest-end Apple desktop, the Mac Pro, is set to get the new Hidra chip.
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