Apple Podcasts now shows creators who’s really paying for their shows

Podcasts will get more data on who’s listening and where they’re tuning in from.

The company is also partnering with Linkfire on smart links for podcasts, which will debut later in 2023.one of the authors of audio industry newsletter Hot Pod. Khalid has covered tech, surveillance policy, consumer gadgets, and online communities for more than a decade.Creators on Apple Podcasts will now be able to find out a lot more about who their most devoted listeners are and where they’re coming from.

Creators can access the new analytics via Apple Podcast Connect, the dashboard for creators. After selecting a subscription from the Analytics tab, users can select either “Overview” or “Trends” to see different breakdowns of their subscription metrics. Under the “Trends” category, creators will be able to view the number of active subscribers, subscription events , the number of subscriptions sold over time, and estimated proceeds.

The announcement comes on the heels of Spotify’s new partnership with Patreon, which will allow listeners to access their Patreon

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