The monthly fee for the streaming service rises from $10 to $13 as the iPhone maker looks to generate more revenue from services.
Apple has raised prices of its TV+, Arcade gaming and News+ subscriptions on Thursday, following similar moves by other content providers, as the iPhone maker looks to generate more revenue from services.
Apple, which gets about 20 per cent of revenue from its services division, is aiming to become a go-to hub for streaming content. Reports earlier this week indicated the company is redesigning its TV app to consolidate its various video offerings later this year. In the US, Apple remains the sole major streaming platform not to have ads. It’s also still the least-expensive among the major providers.
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