Apple reportedly tried to partner with Facebook to get a cut of its revenue
claims that before this all went down, Facebook and Apple were working on a partnership and revenue-sharing agreement., Apple and Facebook were considering a a subscription service that would offer an ad-free version of the platform. And since Apple takes a cut of in-app purchases, including subscriptions, it could have been a very lucrative arrangement indeed.
Another arrangement that was discussed and ended up being a point of contention was Apple taking a cut of"boosted posts," which essentially amounts to paying to put a post in front of a larger audience. Facebook has long considered boosted posts part of its advertising portfolio; as thenotes, small businesses often use boosted posts to reach more people.
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