New leaks indicate Apple's mixed reality headset will cost $1,500 to make, which supports the $3,000 price for the Reality Pro AR/VR device.
Apple doesn’t disclose BoM figures for its products, so trying to guess how much the Reality Pro device costs to make might be fruitless. But these estimates are somewhat in the same range, indicating that Apple might pay up to $1,500 just for the parts and labor.
The figure makes sense, considering that we expect the AR/VR headset to be more powerful and sophisticated than any competitor. The same Brad Lynch said the Meta Quest Pro costs about $800 to make. Meta sold it initially sold it for $1,500 before cutting the price to $999., the iPhone 14 Pro max costs $500 to manufacture, but Apple sells it starting at $1,099.
As much as it pains me to admit it, considering that I want to buy the AR/VR headset, a $3,000 price for the Reality Pro headset makes sense if the $1,500 BoM estimate is accurate. A
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