CHART: We analyzed Apple's revenue per employee to show how it's avoided tech bloat and delayed layoffs
has been brutal, with Alphabet, Amazon, Meta, Microsoft, Salesforce, and Twitter slashing more than 84,000 jobs in recent months as they seek leanness and efficiency.The iPhone maker has talked about That's down to a number of factors, experts told Insider.
"Apple has outperformed others and avoided the over-expansion we saw at some other tech firms during the pandemic period," John Van Reenen, economics professor at the London School of Economics, told Insider via email."It hasn't gone big on the metaverse like Meta and its business model is less reliant on online shopping or remote working ."
Apple's comparative efficiency is visible through one particular metric that is back in vogue: Revenue per employee. Insider analyzed revenue per employee at major tech firms between 2018 and 2022. We found Apple outperformed by some margin, with revenue per employee soaring 20% in the past five years, according to analysis of public filings. It rose from $2 million in 2018 to a high of $2.4 million in 2022 – a half-decade period in which Apple's employee base also grew from 132,000 to 164,000.
Revenue per employee is a get-back-to-basics measure of efficiency and productivity, assigning a hard dollar value to individual workers. It's calculated by dividing a company's annual revenue by the number of its employees.
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