Apple released new details for its new product, Apple TV+, as it enters the increasingly competitive streaming space.
and Steven Spielberg. At the time, Apple said all of its original content would be available in its Apple TV app across iPhones, iPads, Macs and Apple TV boxes. It will also be available on third-party hardware like smart TVs andThe introduction to Apple TV+ comes as Apple has begun to shift its narrative from being the iPhone company to being a services company that can generate predictable, recurring revenue through subscriptions.
Apple has spent heavily to beef up its content slate, according to recent reports. The company has spent over $6 billion on original TV shows and movies for the service,
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