Apple is keeping prices competitive for its new iPhones and streaming service. djtgallagher explains why this is a smart move. WSJWhatsNow
By Dan Gallagher Sept. 11, 2019 1:33 pm ET Apple Inc. AAPL 3.18% appeared to make a very un-Apple-like move with the low price of its coming TV streaming service. The iPhone maker actually had little choice.
That puts Apple’s TV+ about 44% below the cheapest offering from Netflix and about 29% below the planned launch price of Disney+, which itself drew attention for aggressive pricing. But the services aren’t really comparable. Streaming services such as Netflix, Hulu and Amazon.com offer their own self-produced content as well as a wide range of shows and movies licensed from Hollywood studios.
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