Apple spends over $100 million advertising on Twitter annually, report says, amid Elon Musk's growing criticism of the tech giant
Apple, the largest tech firm in the world, is a vital source of revenue for Twitter. It had an entire team of staff dedicated to its relationship with Twitter and spends over $100 million on ads annually, people familiar with the matter told Bloomberg.
In the first quarter of the year, Apple was Twitter's top advertiser and spent $48 million on ads, the . Apple's spending on the platform contributed to over four percent of Twitter's revenue that quarter, the Post said. ," adding:"Do they hate free speech in America?"It is unclear whether Apple has actually removed ad spending from Twitter, and neither Apple nor Twitter immediately responded to requests for comment from Insider.
that Apple had additionally"threatened to withhold Twitter from its App Store, but won't tell us why."
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