Opinion: Apple Vision Pro will fail if it doesn't follow these 5 rules
There has never been a mixed reality set quite like it. It takes the state of the art in AR and VR and with a mix of bleeding edge components and a surprisingly well-thought-out software platform, pushes it to new frontiers.It wins on the ease-of-use front for the same reason. It's rare to find brand-new, cutting-edge technology that works as effortlessly as the Vision Pro.
Not everyone understands mixed reality but I think Apple did an admirable job on Number 3 by not digging too deep into the technology and putting the unusual-looking headgear in context. Three out of five is pretty good and if owning the coolest thing around were a benchmark for success, Apple Vision Pro will be a blockbuster. However, we do not live in a world where any VR headset could be consideredThis is a composite of how I might might look wearing Apple Vision Pro. Behind that smile is some real concern about the purpose of this headgear.
Unless you're a gamer, there's a solid chance that the VR headgear you invested in a year ago is now gathering dust. VR and mixed reality has generally failed in the consumer space because it doesn't answer Number 4: solving a real-world problem. Let me put it this way, You drive a car because you can't travel long distances in a reasonable amount of time without it. You wear glasses or contact lenses because you can't see without them. You have an Apple Watch on your wrist because, first and foremost, you want time on your wrist. You carry a smartphone so you can stay connected and communicate with anyone in the world.I enjoy VR and mixed reality experiences as much as the next person , but I can also live without them.
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