If Apple gets its way, you might never miss a sports highlight again.
According to a report published Tuesday by Sports Illustrated, the tech giant has a team of a dozen workers constantly watching a variety of sports — in what they geekily call “The Sports Ball Room” — and potentially laying the groundwork for a curated service that may someday let users tune into highlights as they’re happening.
Eddy Cue, Apple’s senior vice president for software and services — which is an increasingly important part of Apple’s revenue stream — told SI that the company has no current plans to enter the live-sports programming arena. “That’s not to say we would never do sports, because who the heck knows,” he said. “Never is a long time, but I don’t think that’s a problem right now.”
As an example, Cue mentioned Kobe Bryant’s 81-point performance in a random, middle-of-the-season NBA matchup between the Los Angeles Lakers and Toronto Raptors in 2006, which happened to be played on a Sunday night. “It was amazing to watch, but the vast majority even of Lakers fans didn’t see it,” he told SI. “As a fan, I’ve always looked at it as an opportunity.”
How exactly would it work, and how would Apple make money off it? That’s what Cue and his team are trying to figure out.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Apple launches new iPad Air and iPad MiniApple Inc. launched a new iPad Air on Monday that comes in a 10.5-inch design and a 7.9-inch iPad mini. Both come equipped with Apple Pencil, and the iPad...
Read more »
Apple Reveals Stunning iPad Air, iPad mini With Apple Pencil Support, No AirPods 2 YetThere have been plenty of rumors, but now the new iPads have finally been confirmed. But you’ll have to keep holding your breath for AirPods 2
Read more »
Apple debuts new iPad Air and iPad mini, which work with Apple Pencil stylusApple debuted a new mid-tier iPad with a larger screen and introduced the first iPad mini update since 2015 — a week before it rolls out a media and entertainment bundle designed to compete with Netflix.
Read more »
Apple says Spotify wants benefits of a free app without being freeApple Inc on Thursday responded to Spotify Technology SA's complaint with E...
Read more »
Spotify's App Store complaint carries 'meaningful risk' for Apple, KeyBanc saysApple prevents companies from linking to alternative payment methods that would circumvent the 30-percent cut.
Read more »
Here's why Spotify is declaring war on Apple and not GoogleThe problem boils down to the fact that Apple won't allow Spotify to advertise that subscriptions are cheaper through its website, not the app.
Read more »
Obama's former adviser says Silicon Valley giants must release their iron grip on everyone's dataFacebook, Apple, Google, Amazon, and Microsoft stifle the competition, Jason Furman's review said.
Read more »
Spotify accuses Apple of breaching EU antitrust rulesMusic streaming giant Spotify filed a complaint against Apple with the European Commission's antitrust regulators, saying Apple Music has an 'unfair advantage' over rivals.
Read more »
Spotify claims Apple harms consumers, stifles rivals: files complaint with EU regulatorsSpotify CEO claims Apple “introduced rules to the App Store that purposely limit choice and stifle innovation at the expense of the user experience
Read more »
Apple Music launches on Amazon Fire TVAmazon Fire TV owners can now ask Alexa to play Apple Music.
Read more »