AppLovin drops bid to buy Unity following failed $17.5bn offer

Australia News News

AppLovin drops bid to buy Unity following failed $17.5bn offer
Australia Latest News,Australia Headlines
  • 📰 eurogamer
  • ⏱ Reading Time:
  • 25 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 61%

Mobile tech company AppLovin has scrapped its plans to buy video game engine Unity, following a failed - and unsolicite…

), saying it had instead decided to remain on"its path as the independent market leader".

Unity rejected AppLovin's bid within a week of it being made, and stated at the time it was"not in the best interests of Unity shareholders".Unity, which works on one of the world's most popular game engines, will instead continue its plans to merge with IronSource, an Israeli company focused on app monetisation.

2022 has seen numerous mergers and acquistions in the video games industry, following the eye-opening $7.5bn purchase of Bethesda by Xbox last year.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

eurogamer /  🏆 68. in UK

Australia Latest News, Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Rainbow Six Mobile closed beta launches today - here's how to get inRainbow Six Mobile closed beta launches today - here's how to get inRainbow Six Mobile's closed beta launches today – here’s how to get in
Read more »

Harry’s hilarious mobile voicemail on Queen’s phone revealed - and her reactionHarry’s hilarious mobile voicemail on Queen’s phone revealed - and her reactionA HILARIOUS message that Prince Harry recorded for the Queen’s voicemail has been revealed the day after the duke paid tribute to his grandmother. When Her Majesty first got a mobile, s…
Read more »

‘Do I feed the kids or do I pay my bills?’ – warnings as Leeds faces up to a winter of sky-high fuel prices‘Do I feed the kids or do I pay my bills?’ – warnings as Leeds faces up to a winter of sky-high fuel prices“When I first started, a lot of people were in debt perhaps due to spending choices,” said Helen Bolton who has worked in debt advice for over a decade. “There were lots of catalogue, mobile phone and payday loan debts.
Read more »



Render Time: 2025-03-04 14:37:02