Birmingham City's summer transfer window has seen them spend around £30m on new players, making it the most ambitious project in English football's lower divisions. This spending spree has led to accusations of financial doping from other clubs, but Birmingham fans are hopeful that their new additions can propel them to promotion.
Are Birmingham 'the best League One team' ever? There aren't many clubs who have revelled in relegation quite like the Blueshere
The details offer some reason, as unlikely as that initially appears. Between June 2020 and June 2024, those years of ownership chaos and carelessness, Birmingham spent roughly £14m on transfer fees and in that time sold, an academy product, for around £25m of pure profit. Relegation or no relegation, American owners Knighthead were always going to invest heavily this summer because they could.
The former, including upgrading hospitality sections and exploring commercial sponsorship opportunities at St Andrews, was a no-brainer after the inertia of previous owners because it significantly increases Birmingham’s revenue potential. According to most estimates, it will hit a record high this year even after relegation.
“Appointing Rooney turned out to be an incredibly dumb decision made with horrendous timing and there were questions over how Rooney got the job bearing in mind the visible connections between Rooney and Garry Cook. Going down was a bitter pill to swallow and stuck in the craw massively after all the good stuff surrounding the takeover.
In the build-up to the game, CEO Cook remarked that it would have been a “great idea” for the fixture to be played in the US. To those of us who value the heritage and tradition of the EFL, it is a rotten idea. Ambition must have its limits.
Birmingham City League One Transfers Financial Doping Promotion
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