When Camey O'Keefe landed her first job as a creative in advertising, the casting brief called for a 'blonde with biggies'. Two decades later, is the advertising industry better at how it portrays women in ads?
Are sexist ads a thing of the past? Experts believe it's getting better but there's still a long way to goWhen Camey O'Keefe landed her first job as a creative in advertising almost 25 years ago, the casting brief called for "a blonde with biggies"."This was also the mentality of many of the men in charge – bosses were predominantly men back then – when it came to female representation.
Emily Taylor and Camey O'Keefe have seen the industry's portrayal of women slowly change.In the decades since her first brief, Camey is pleased to see most ads have improved." far from perfect for sure, but I can say with confidence you would never receive an overtly sexist brief like that anymore."
"You can see this in all the little executional choices being made, down to male hands loading the dishwasher. According to Camey, tech and finance are both categories where this lack of significant representation remains commonplace.
Karen Ferry Camey O'keefe Emiliy Taylor Wil Anderson Todd Sampson Russel Howcroft Advertising Women In Advertising
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