The physical store is back with a vengeance, as Australian and international brands rush to out-design one another with new retail spaces before Christmas.
– three weeks away for most regular parcels – are another reason more people may choose to do their shopping in person, too.
Mortimer says that in November 2021 Australians spent $4.4 billion in online retail shopping, but that figure had declined to $3.5 billion by September 2022.It’s not that people aren’t shopping – they are. Lisa Bora, head of retail for KPMG Australia, says consumers are going to the shops not just to buy something but for a “strong brand experience”. Before COVID, in-store sales were growing at 4.4 per cent, and are now increasing by 9.7 per cent annually, she says.
Since Aje launched its athleisure sub-brand Athletica in mid-2021, the company has opened 14 stores in NSW, Western Australia, Queensland and South Australia. Co-founder Adrian Norris explains it had been difficult to secure retail space in Victoria, which is why the state is only getting its first stores this month .“Everyone puts so much pressure on brands to do things at the right point at the right time, but life doesn’t always go exactly to plan,” he says.
“People are looking for a reason to come into physical locations; they can shop your range and many others online, and with delivery getting faster ... you need to drive people in with experience,” she says.
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