The science behind why red lipstick makes a person more attractive, by WendyPatrickPhD
Ian D. Stephen and Angela M. McKeegan examined how lip color impacts perceived facial.[ii] They began by noting that women have more luminance contrast between facial features and skin than men, which is enhanced through make-up. They noted that in black-and-white photographs of women’s faces, a higher amount of luminance contrast enhances perceived femininity and attractiveness.
Through a series of three experiments, they manipulated the color of lingerie on highly attractive models and examined men’s perceptions of the models’ sexual appeal, sexual receptivity, and attractiveness. Among other findings, they found that women in red received higher ratings relative to green in all three experiments. They concluded that overall, their results demonstrate that red can enhance the appeal of women who are already perceived as attractive and desirable.
[ii] Stephen, Ian D., and Angela M. McKeegan. “Lip Colour Affects Perceived Sex Typicality and Attractiveness of Human Faces.” Perception 39, no. 8 : 1104–1110. [iii] Pazda, Adam D., Christopher A. Thorstenson, and Andrew J. Elliot. 2021. “The Effect of Red on Attractiveness for Highly Attractive Women.” Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues, July. doi:10.1007/s12144-021-02045-3.
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