Endeavor CEO Ari Emanuel went to town on CAA, said his company almost invested $1 billion in the new LIV Golf tour, and projected that COO Mark Shapiro will take over the company whenever Emanuel c…
tour, and projected that COO Mark Shapiro will take over the company whenever Emanuel calls it quits.host Stephen J. Dubner has just gone online as a podcast and will also air on public radio stations. Deadline was provided with a transcript in advance.
Emanuel said he still loves agenting. “But when we bring things to the table — any of the people at the company , unlike UTA or CAA, they have this whole other world they can pull from, which is what’s needed at an agency now. The problem when you’re at one of those other places is a client gets hot, Kevin Huvane or Bryan Lourd starts calling them around your back…That’s bad culture,” he said of the CAA co-chairs.
Sports has been a major arena for Endeavor and the firm has many ties to golf. Emanuel said Endeavor was asked to help finance LIV Golf, a controversial new alternative to the PGA Tour that wound up being underwritten by the Public Investment Fund of Saudi Arabia. Saudi leader Mohammed bin Salman had been a major investor in Endeavor. LIV has been accused of being used — along with its players, who defected from the PGA for huge paydays — for “sports-washing” the reputation of Saudi Arabia.
Emanuel said he is friends with PGA Tour Commissioner Jay Monahan and does a lot of business with him, so didn’t want to inflict undue injury. “But I just thought, you know, I’m always looking for the next sport, the next thing we can do,” he said. “So we pulled out. I said to Jay, ‘Jay, we’re pulling out. But you have got to figure out an economic solution here because it’s going to force you.’ And he did.
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