Ariana Grande is ready to wrap her fans in a sensory soft-pink world of clouds.
Cloud Pink is different from its predecessor, meant to showcase Grande’s own evolution as a woman and as a successful artist. Created by Firmenich’s Clement Gavarry, the fragrance notes include a sensual blend of amber-y woods, magenta moss, and sweetened praline.Other additions incorporated into the new scent include a blend of rich berries, sparkling fruit, vanilla orchid and blush ambrette.
Cloud Pink is the newest variation from Grande’s Cloud perfume family, which includes the original Cloud scent launched in 2018 and Cloud 2.0 released in 2021 . The fragrance launches are a part of Grande’s ongoing partnership with Luxe Brands. “With the Cloud brand we continue to see unprecedented demand globally — it has quickly become a cult favorite,” Noreen Dodge, the chief marketing and strategy officer of Luxe BrandsWhen it comes to packaging, the Cloud Pink fragrance is featured in the same shape as the previous Cloud fragrance bottles. It comes in three sizes, raging from $26 to her $68.stores nationwide on Aug. 20.
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