worth. the. wait!!! 💜
that she's been working on the line for more than two years. According to Ariana, only a small, select group of people knew what she was up to and had access to the products-in-progress — and keeping the experience a secret was tough at times. “Coveting the secret for the past two years and having testers and samplers in my purse, and people asking me, ‘Oh, I love your highlight, what are you wearing?’ And me being like, ‘I don’t know', sweating,’” she explained.
While the r.e.m. beauty products are fully, totally modern, they pay homage to the throwback aesthetic Ariana loves and recreates with her own signature beauty look. “I’ve always sort of gravitated towards the ‘50s and ‘60s and ‘70s for glamour references,” she said “I’ve always pictured myself in a different time period. I’ve always wanted to wear that makeup, wear that hair, wear those outfits, be those performers.
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