The U.S. Army is rolling out a female face for its recruiting chatbot, hoping to enlist more women as it struggles to meet recruitment goals because of the strong economy
First Lt. Stripe, a female avatar, will join the existing male avatar, Sgt. Star, on the Army’s website in the coming months.
Both answer questions about active duty and reserve service, but the Army believes women will feel more comfortable asking a female avatar certain questions, such as those about showering conditions during basic training or how pregnancy...Sign in or subscribe for access to peerless insight & analysis, curated data & interactives, and networking events.
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