Iconic biscuit brand The Arnott's Group has dropped its symbolic logo for a new, corporate feel. The signature parrot, which has been a feature of their product line since the 1870s, still has a role in the company's plans: 9News | Nightly at 6.00pm
The company said the move was part of a strategy to expand the company into a multi-national consumer food business across the Asia Pacific.
"We have a fantastic legacy, a strong business and a plan for growth by building a world-leading group of businesses from right here in Australia," the Arnott's Group CEO George Zoghbi said.
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