Artist Jeff Koons is back in the driver's seat... And he's bringing his neo-pop aesthetic to BMW's 8 series.
The famed American artist, known for his colorful, shiny, cartoonishly oversized sculptures, has teamed up with German luxury automakerfor a second time, to design his “dream car:” THE 8 X JEFF KOONS, a special edition of the BMW M850i xDrive Gran Coupé. The edition makes its world premiere this week on the occasion of Frieze Los Angeles, where BMW is a long-term partner.
BMW is producing 99 of the Koons-designed vehicles. One of the cars is headed to auction at Christie’s in New York City on April 4, with proceeds to benefit the artist’s chosen charity, the International Centre for Missing & Exploited Children.This marks the second collaboration between the artist and the automaker. In 2010,, following in the footsteps of Andy Warhol, Roy Lichtenstein, and Robert Rauschenberg. Since 1975, BMW has commissioned a total of 19 Art Cars.
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