Taylor Swift and Doja Cat are among artists releasing digitally signed albums, which are basically an old-school album download whose cover contains a signature on the virtual cover.
's CD sales were bolstered by the availability of CDs signed by Swift in her webstore and at independent retailers. In the week ending June 3, sold 69,000 CD albums . But since then, the strategy of releasing digitally autographed album covers has picked up some steam among artists looking for a quick and relatively easy sales bump.These digitally signed albums are an old-school album download whose cover contains a limited-edition, signature on it.
Instead, they just exist on a fan’s computer, presumably next to the original version of the album without a signature on it. The concept isn’t new. In 2012, when digital sales were still driving recorded music revenue, Ellie Goulding boasted of the"world's first digital album signing" with her sophomore album. More recently, Arnold Schwarzenegger used the technology in a similar way last September when a fan sent him a pipe and the"Now that it's 2020 I just sign things on my machine and send in email if that works for you," wrote the former California governor.
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