As Barneys’ destiny remains uncertain, Nanushka celebrates joining the retailer.
Signs reading “Not Closed” and “Barneys Til I’m Dead” were posted on the doors of Barneys New York’s Beverly Hills flagship, which has always had a sense of humor, even about itself. While the future for the bankrupt retailer may still be unclear, Nanushka — the Budapest-based brand designed by Sandra Sandor — was celebrating its arrival at the store Thursday night in Los Angeles.
Things took a turn for the better for Nanushka after it received an investment from a Hungarian private equity firm. Sandor, who started the label in 2006, also credits Baldaszti, who started three years ago, for bringing Nanushka to where it is today. “From my perspective, to give you the personal context, I was born in a small city in a communist country 34 years ago,” added Baldaszti. “I traveled to New York the first time in the United States in 2010, and I was a tourist here and had big dreams and ambitions. It’s so striking to realize that now I own a company that sells amazing products at Barneys. It’s kind of unreal. It’s a humbling experience and motivates us to improve and grow further.
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