Golf Australia says a further 210,000 people took up the sport last year. It’s a trend that’s pressuring private clubs everywhere to relax their dress codes.
On a sweltering day in the 1970s, a member of the uber-exclusive Augusta National Golf Club in the US state of Georgia turned up for a game wearing – sharp intake of breath – shorts.
Half a century on and shorts are still not allowed at Augusta National Golf Club but, for the golfing world at large, things have mellowed a lot. Demographics like this, in a sport that has become increasingly style-conscious, were always going to catch the attention of the world’s fashion houses, which are now well and truly entrenched in a game that has been dominated for years by traditional golf apparel companies such as Nike, adidas, Puma, Footjoy and Oakley.
No one was really surprised at the most recent Ryder Cup contest when Team US strode onto the first tee wearing hoodies by Ralph Lauren. Trend-setter: Rafael Nadal vs Diego Schwartzman at the Rod Laver Arena during the Australian Open in 2018.Much of the clothing revolution has been led by the professionals, and it’s not just with golf. As soon as Spanish tennis champion Rafael Nadal turned up at the 2018 Australian Open in pink shorts and a sleeveless grey top – which happened to show off his shoulders and biceps beautifully – the tennis world was forced to adapt its clothing rules.
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