The tech giant is holding out for the best game matchups and best financial terms, sources said.
The silk gloves have come off in media rights negotiations between Amazon and the Pac-12 Conference. And here comes the steel fist that’s helped make Amazon the country’s dominant e-commerce company.
Amazon is “playing hardball” in media rights negotiations with the hapless college conference, sources told Front Office Sports. That leaves Amazon, Fox Sports, NBC, and ESPN among a dwindling list of suitors for the Conference of Champions. Amazon already has its big pro football deal in place with the NFL, paying $1 billion a year to exclusively stream “Thursday Night Football” through 2033. Do they need the Pac-12? Probably only on their own terms.
“I’ve had long conversations about this with Jimmy Pitaro. And we’ve got some decisions that we have to make coming up — not anything particularly large, but on a few things, and we’re simply going to have to get more selective,” Iger said.
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