The ASCAP ICreateMusic EXPO is getting a whole new look in 2020
The new ASCAP Experience will offer curated tracks while placing a bigger emphasis on wellness and performance opportunities.anniversary of the annual music creator conference coming up next year, the performance rights organization is officially re-branding its premier event the ASCAP Experience, it was announced Tuesday .
As part of this new focus, the expo will be relocating from the Loews Hollywood Hotel to the Intercontinental in downtown Los Angeles, a larger space that better allows for multiple sessions on the same topic while also being more conducive to the kinds of personal, small-scale experiences that have become a popular feature of more recent expos.
Given the scope of the programming on offer, a concerted effort will also go to better guiding attendees through the expo's wide range of panels, roundtables and other scheduled events depending on each individual's specific focus and genre. “If there's any feedback we've gotten in the past about the sort of breadth of programming, is people say, 'There was so much happening, I didn't know what to choose,'” says Iossa.
“We want to think about [creators’] needs…in terms of not just the [act of] creation, but how you get into that space of creation,” says Iossa. “So looking at wellness, at community, how your work fits into the greater world, what you do for self-care so that you can keep going. We also have an opportunity to curate and offer programming around tracks like that as well.”
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