The supermarket chain is lowering prices by an average of 11 per cent on some of the most popular products
Asda has announced price cuts on 425 branded and own-label products to help families impacted by the cost of living crisis.
The new reductions follow a £13m investment last month to cut prices on more than 200 own-label products by an average of 9 per cent. Asda is stepping up its support for customers as its latest Income Tracker shows that family budgets remain under pressure from rising living costs.Despite the CPI inflation rate easing last month, family disposable incomes remain much lower than before the cost-of-living crisis.
"We’re also continuing to work closely with our suppliers and whenever there is an opportunity to pass on commodity price savings to customers we will do so."
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