ASDA shoppers threaten boycott as price of Bisto gravy skyrockets
Supermarket giant ASDA has stunned shoppers with the most recent price of Bisto gravy. As the cost of living crisis continues to affect almost every shopper across the country, people are keeping a close eye on how much they're being charged for popular, everyday items.
On a Facebook group, one angry shopper's post pointed out the price hike, writing: "One of the most ridiculous things I’ve seen whilst out shopping today. When will this madness end?" Another member added: "That is just disgusting!!! Even Waitrose are bringing their prices down!! It will have to happen...people can't just buy this stuff!!!!"
Another ASDA shopper added: "When will people stop buying it? I buy store own veg gravy delicious and kids love it too !" One group member said they were "sceptical" to ditch the iconic brand at first but they had switched over to Aldi's own gravy brand and now they "won't go back to Bisto!". A recent investigation by Grocer Magazine revealed that nearly 50 Bisto instant gravy SKUs are up as much as 50.9% across Sainsbury’s, Morrisons and ASDA since the beginning of 2023.
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